{"id":5286,"date":"2025-04-09T15:45:42","date_gmt":"2025-04-09T15:45:42","guid":{"rendered":"https:\/\/euroc.org\/?p=5286"},"modified":"2025-04-10T05:37:41","modified_gmt":"2025-04-10T05:37:41","slug":"the-rise-of-self-catering-holidays-in-europe","status":"publish","type":"post","link":"https:\/\/euroc.org\/fr\/2025\/04\/09\/lessor-des-vacances-chez-lhabitant-en-europe\/","title":{"rendered":"Un article d'EUROC examine la croissance des vacances chez l'habitant en Europe"},"content":{"rendered":"
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Ces derni\u00e8res ann\u00e9es, le paysage europ\u00e9en des vacances s'est transform\u00e9, l'h\u00e9bergement chez l'habitant s'imposant comme une pr\u00e9f\u00e9rence dominante pour les voyageurs. Des villas c\u00f4ti\u00e8res en Espagne aux cottages de campagne au Royaume-Uni, la demande de flexibilit\u00e9, d'espace et de rentabilit\u00e9 est en train de remodeler les voyages d'agr\u00e9ment - une tendance amplifi\u00e9e par les changements de l'\u00e8re pand\u00e9mique et soutenue par l'\u00e9volution des priorit\u00e9s des consommateurs. Alors que l'auto-restauration prosp\u00e8re, certains mod\u00e8les r\u00e9form\u00e9s de multipropri\u00e9t\u00e9 connaissent \u00e9galement un regain d'int\u00e9r\u00eat, en particulier parmi les groupes d\u00e9mographiques qui valorisent la certitude en ces temps incertains. EUROC<\/a> se penche rapidement sur cette nouvelle histoire.\u00a0<\/strong><\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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L'essor de l'h\u00f4tellerie de plein air : Le march\u00e9 britannique <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Le secteur de l'h\u00f4tellerie de plein air au Royaume-Uni a connu une croissance significative, gr\u00e2ce au tourisme int\u00e9rieur. D'apr\u00e8s l'\u00e9tude Visitez la Grande-Bretagne,<\/a> L'h\u00e9bergement chez l'habitant repr\u00e9sentait 37% des nuit\u00e9es nationales en 2021, les analystes du secteur notant une augmentation soutenue apr\u00e8s la pand\u00e9mie. Bien que les comparaisons exactes avant et apr\u00e8s la pand\u00e9mie soient limit\u00e9es, des r\u00e9gions rurales comme les Cornouailles, l'\u00c9cosse et la r\u00e9gion des lacs ont enregistr\u00e9 des r\u00e9servations record, attribu\u00e9es aux voyageurs qui privil\u00e9gient l'espace et l'ind\u00e9pendance.\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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A 2023 Groupe Expedia enqu\u00eate<\/a> confirme cette \u00e9volution en r\u00e9v\u00e9lant que 68% des voyageurs britanniques accordent de l'importance \u00e0 l'acc\u00e8s \u00e0 la cuisine dans les h\u00e9bergements. Les enqu\u00eates du secteur soulignent \u00e9galement que la \"libert\u00e9 d'organiser son emploi du temps\" et l'\"espace familial\" sont des facteurs de motivation essentiels. Les consid\u00e9rations financi\u00e8res jouent \u00e9galement un r\u00f4le : bien que les all\u00e9gations d'\u00e9conomies quotidiennes (35-45 \u00a3) ne soient pas directement \u00e9tay\u00e9es, l'auto-restauration est largement reconnue comme une option rentable pour les familles, en particulier dans un contexte de hausse de l'inflation.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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L'\u00e9volution de la restauration en Espagne\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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L'Espagne, traditionnellement synonyme de centres de vill\u00e9giature tout compris, a vu cro\u00eetre la demande de s\u00e9jours ind\u00e9pendants. Turespa\u00f1a <\/a>(Institut espagnol du tourisme) signale une augmentation des r\u00e9servations d'appartements ruraux et urbains depuis 2019, avec des r\u00e9gions comme les \u00eeles Bal\u00e9ares et la Costa del Sol en t\u00eate de la tendance. D'un point de vue d\u00e9mographique, les retrait\u00e9s et les visiteurs de longue dur\u00e9e optent de plus en plus pour des propri\u00e9t\u00e9s ind\u00e9pendantes, attir\u00e9s par la flexibilit\u00e9 de combiner la vie locale avec des vacances prolong\u00e9es.\u00a0\u00a0<\/span>L'h\u00f4tellerie urbaine est \u00e9galement en plein essor. Dans des villes comme Barcelone et Madrid, les appartements haut de gamme rivalisent avec les taux d'occupation des h\u00f4tels, ce qui refl\u00e8te une tendance plus large relev\u00e9e dans l'enqu\u00eate 2022 de Tourisme Espagne, o\u00f9 72% des visiteurs internationaux ont cit\u00e9 \"vivre comme un local\" comme une priorit\u00e9.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Tendances europ\u00e9ennes : La flexibilit\u00e9 stimule la demande\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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L'essor de l'h\u00f4tellerie de plein air s'\u00e9tend \u00e0 toute l'Europe :\u00a0\u00a0<\/span><\/p>

France : <\/b>Les g\u00eetes ruraux ont connu une croissance importante, que l'INSEE (Institut national de la statistique) relie \u00e0 la demande post-pand\u00e9mique de s\u00e9jours isol\u00e9s.\u00a0\u00a0<\/span><\/p>

Italie : <\/b>Le secteur des agritourismes a connu une croissance d'environ 30% entre 2019 et 2022, selon l'association d'agriculteurs Coldiretti, car les voyageurs recherchent des exp\u00e9riences authentiques \u00e0 la ferme.\u00a0\u00a0<\/span><\/p>

Portugal : <\/b>La r\u00e9gion de l'Algarve a d\u00e9clar\u00e9 que les logements ind\u00e9pendants repr\u00e9sentaient 49% des r\u00e9servations d'h\u00e9bergement en 2022, contre 37% en 2018 (Bureau du tourisme de l'Algarve).\u00a0\u00a0<\/span><\/p>

Europe du Nord<\/strong> refl\u00e8te cette tendance. Les locations de chalets sur la c\u00f4te danoise ont atteint une demande estivale record en 2023, tandis que la c\u00f4te adriatique de la Croatie a connu une augmentation des s\u00e9jours en appartement, bien que les mesures officielles de croissance n'aient pas encore \u00e9t\u00e9 publi\u00e9es.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Le secteur h\u00f4telier s'adapte \n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Les h\u00f4tels r\u00e9agissent en combinant les services avec la flexibilit\u00e9 de l'auto-restauration. De grandes cha\u00eenes comme Accor <\/a>et Marriott\u00a0 <\/a>ont d\u00e9velopp\u00e9 des offres de type appartement, avec des kitchenettes et des \u00e9quipements pour des s\u00e9jours prolong\u00e9s. Cependant, une enqu\u00eate du groupe Expedia r\u00e9alis\u00e9e en 2023 a r\u00e9v\u00e9l\u00e9 que 68% des voyageurs ayant essay\u00e9 les deux options pr\u00e9f\u00e9raient les \u00e9tablissements ind\u00e9pendants pour l'espace et l'authenticit\u00e9 qu'ils offrent.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Conclusion<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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L'h\u00e9bergement chez l'habitant est pass\u00e9 du statut d'option \u00e9conomique \u00e0 celui de choix courant, refl\u00e9tant ainsi une \u00e9volution soci\u00e9tale plus large vers l'autonomie, l'authenticit\u00e9 et le pragmatisme financier. Si la croissance du secteur est ind\u00e9niable, certaines statistiques cit\u00e9es dans les rapports de l'industrie doivent \u00eatre interpr\u00e9t\u00e9es avec prudence. En ce qui concerne l'option de la multipropri\u00e9t\u00e9, les r\u00e9formes r\u00e9glementaires et la flexibilit\u00e9, y compris les contrats \u00e0 plus court terme (jusqu'\u00e0 cinq ans), ont raviv\u00e9 l'int\u00e9r\u00eat, bien que la viabilit\u00e9 \u00e0 long terme d\u00e9pende d'une tarification bas\u00e9e sur la valeur et de la transparence.\u00a0<\/span><\/p>

Les voyageurs continuant \u00e0 privil\u00e9gier le contr\u00f4le de leurs exp\u00e9riences, le secteur europ\u00e9en de l'h\u00e9bergement continuera d'innover, en conciliant ind\u00e9pendance et service, et tradition et modernit\u00e9.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Un porte-parole de l'EUROC a comment\u00e9 l'\u00e9v\u00e9nement.\u00a0\u00a0<\/p>

\"Il n'est pas surprenant que les vacances chez l'habitant gagnent du terrain en Europe, comme le montrent les statistiques r\u00e9centes. Face aux pressions \u00e9conomiques, les consommateurs europ\u00e9ens d'aujourd'hui manifestent clairement leur d\u00e9sir de conserver leurs exp\u00e9riences de vacances tout en recherchant des solutions plus soucieuses de leur budget. L'attrait de l'h\u00e9bergement chez l'habitant r\u00e9side dans sa capacit\u00e9 \u00e0 augmenter le taux d'occupation et dans la libert\u00e9 de pr\u00e9parer soi-m\u00eame ses repas en utilisant toutes les commodit\u00e9s de la cuisine. Les tendances europ\u00e9ennes sugg\u00e8rent fortement une augmentation continue de la popularit\u00e9 des vacances et des h\u00e9bergements autonomes, ce qui fait de la disponibilit\u00e9 dans les stations pr\u00e9f\u00e9r\u00e9es pendant les saisons de pointe un d\u00e9fi de plus en plus important pour certains voyageurs. Les centres de vacances en propri\u00e9t\u00e9 partag\u00e9e cr\u00e9dibles et respectables d'Europe peuvent contribuer \u00e0 aider les consommateurs \u00e0 relever ce d\u00e9fi.<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Ces derni\u00e8res ann\u00e9es, le paysage europ\u00e9en des vacances s'est transform\u00e9, l'h\u00e9bergement chez l'habitant s'imposant comme une pr\u00e9f\u00e9rence dominante pour les voyageurs. Des villas c\u00f4ti\u00e8res en Espagne aux cottages de campagne au Royaume-Uni, la demande de flexibilit\u00e9, d'espace et de rentabilit\u00e9 est en train de remodeler les voyages d'agr\u00e9ment - une tendance amplifi\u00e9e par les changements de l'\u00e8re pand\u00e9mique et soutenue par l'\u00e9volution des priorit\u00e9s des consommateurs. Alors que [...]<\/p>","protected":false},"author":2,"featured_media":5299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[11,21,13],"tags":[17,20,19,18],"class_list":["post-5286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","category-research","category-resort-news","tag-euroc","tag-growth-in-self-catering-holidays-in-europe","tag-hotels-versus-self-catering","tag-self-catering-growth"],"aioseo_notices":[],"yoast_head":"\nEUROC article examines the growth of self-catering Holidays in Europe - EUROC Europe<\/title>\n<meta name=\"description\" content=\"EUROC article compares hotels to self-catering holidays and looks at the research across Europe to support the growing appeal of self-catering\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/euroc.org\/fr\/2025\/04\/09\/the-rise-of-self-catering-holidays-in-europe\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EUROC article examines the growth of self-catering Holidays in Europe - 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