{"id":5286,"date":"2025-04-09T15:45:42","date_gmt":"2025-04-09T15:45:42","guid":{"rendered":"https:\/\/euroc.org\/?p=5286"},"modified":"2025-04-10T05:37:41","modified_gmt":"2025-04-10T05:37:41","slug":"the-rise-of-self-catering-holidays-in-europe","status":"publish","type":"post","link":"https:\/\/euroc.org\/es\/2025\/04\/09\/el-rio-de-las-auto-servicio-de-vacaciones-en-europa\/","title":{"rendered":"Un art\u00edculo de EUROC examina el crecimiento de las vacaciones con autoservicio en Europa"},"content":{"rendered":"
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En los \u00faltimos a\u00f1os, el panorama vacacional europeo ha experimentado una transformaci\u00f3n, y el alojamiento en r\u00e9gimen de autoservicio se ha convertido en la preferencia dominante de los viajeros. Desde las villas costeras en Espa\u00f1a hasta las casas rurales en el Reino Unido, la demanda de flexibilidad, espacio y rentabilidad est\u00e1 transformando los viajes de ocio, una tendencia amplificada por los cambios de la era pand\u00e9mica y sostenida por la evoluci\u00f3n de las prioridades de los consumidores. Mientras prospera el autoservicio, algunos modelos reformados de multipropiedad tambi\u00e9n despiertan un renovado inter\u00e9s, sobre todo entre los grupos demogr\u00e1ficos que valoran la seguridad en tiempos de incertidumbre. EUROC<\/a> echa un vistazo r\u00e1pido a esta historia emergente.\u00a0<\/strong><\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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El auge del autoservicio: El mercado brit\u00e1nico <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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El sector brit\u00e1nico del autoservicio ha crecido considerablemente, impulsado por el turismo nacional. Seg\u00fan Visite Gran Breta\u00f1a,<\/a> En 2021, 37% de las pernoctaciones nacionales se realizaron en r\u00e9gimen de autoservicio, y los analistas del sector observan un aumento sostenido tras la pandemia. Aunque las comparaciones exactas antes y despu\u00e9s de la pandemia son limitadas, regiones rurales como Cornualles, Escocia y el Distrito de los Lagos han registrado un r\u00e9cord de reservas, atribuido a los viajeros que priorizan el espacio y la independencia.\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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A 2023 Grupo Expedia encuesta<\/a> apoya este cambio, revelando que 68% de los viajeros brit\u00e1nicos valoran el acceso a la cocina en el alojamiento. Las encuestas del sector tambi\u00e9n destacan la \"libertad de horarios\" y el \"espacio familiar\" como motivadores clave. Las consideraciones econ\u00f3micas tambi\u00e9n desempe\u00f1an un papel importante: aunque las afirmaciones espec\u00edficas de ahorro diario (35-45 libras) carecen de fuentes directas, el autoservicio est\u00e1 ampliamente reconocido como una opci\u00f3n rentable para las familias, especialmente en un contexto de inflaci\u00f3n creciente.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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La evoluci\u00f3n del autoservicio en Espa\u00f1a\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Espa\u00f1a, tradicionalmente sin\u00f3nimo de complejos tur\u00edsticos con todo incluido, ha visto crecer la demanda de estancias en r\u00e9gimen de autoservicio. Turespa\u00f1a <\/a>(Instituto de Turismo de Espa\u00f1a) informa de un aumento de las reservas de apartamentos rurales y urbanos desde 2019, con regiones como las Islas Baleares y la Costa del Sol liderando la tendencia. Desde el punto de vista demogr\u00e1fico, los jubilados y los visitantes de larga estancia optan cada vez m\u00e1s por las propiedades con cocina, atra\u00eddos por la flexibilidad de combinar la vida local con unas vacaciones prolongadas.\u00a0\u00a0<\/span>El autoservicio urbano tambi\u00e9n est\u00e1 prosperando. En ciudades como Barcelona y Madrid, los apartamentos de lujo rivalizan con las tasas de ocupaci\u00f3n hotelera, lo que refleja una tendencia m\u00e1s amplia observada en la encuesta de Turismo de Espa\u00f1a de 2022, en la que 72% de los visitantes internacionales citaron \"vivir como un lugare\u00f1o\" como una prioridad.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"Art\u00edculo\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Tendencias europeas: La flexibilidad impulsa la demanda\n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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El auge del autoservicio se extiende por toda Europa:\u00a0\u00a0<\/span><\/p>

Francia: <\/b>Las casas rurales han experimentado un crecimiento considerable, que el INSEE (Instituto Nacional de Estad\u00edstica) vincula a la demanda de estancias aisladas tras la pandemia.\u00a0\u00a0<\/span><\/p>

Italia: <\/b>El sector del agroturismo creci\u00f3 aproximadamente 30% entre 2019-2022, seg\u00fan la asociaci\u00f3n de agricultores Coldiretti, ya que los viajeros buscan experiencias aut\u00e9nticas en granjas.\u00a0\u00a0<\/span><\/p>

Portugal: <\/b>La regi\u00f3n del Algarve inform\u00f3 que las propiedades de autoservicio comprend\u00edan 49% de reservas de alojamiento en 2022, frente a 37% en 2018 (Oficina de Turismo del Algarve).\u00a0\u00a0<\/span><\/p>

Norte de Europa<\/strong> refleja esta tendencia. Los alquileres de casas rurales en la costa danesa alcanzaron un r\u00e9cord de demanda estival en 2023, mientras que en la costa adri\u00e1tica croata han aumentado las estancias en apartamentos, aunque las cifras oficiales de crecimiento siguen sin publicarse.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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El sector hotelero se adapta \n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Los hoteles est\u00e1n respondiendo combinando los servicios con la flexibilidad del autoservicio. Grandes cadenas como Accor <\/a>y Marriott\u00a0 <\/a>han ampliado la oferta de apartamentos con cocina y servicios para estancias prolongadas. Sin embargo, una encuesta realizada en 2023 por Expedia Group revel\u00f3 que 68% de los viajeros que probaron ambas opciones prefirieron los alojamientos con cocina por su espacio y autenticidad.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Conclusi\u00f3n<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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El autoservicio ha pasado de ser una opci\u00f3n econ\u00f3mica a convertirse en una opci\u00f3n generalizada, reflejo de los cambios sociales hacia la autonom\u00eda, la autenticidad y el pragmatismo financiero. Aunque el crecimiento del sector es innegable, algunas estad\u00edsticas citadas en informes del sector requieren una interpretaci\u00f3n cautelosa. Al considerar la opci\u00f3n del aprovechamiento por turno, las reformas normativas y la flexibilidad (incluidos los contratos a m\u00e1s corto plazo, de tan s\u00f3lo cinco a\u00f1os) han reavivado el inter\u00e9s, aunque la viabilidad a largo plazo depende de la transparencia y de unos precios basados en el valor.\u00a0<\/span><\/p>

A medida que los viajeros sigan dando prioridad al control de sus experiencias, el sector europeo del alojamiento seguir\u00e1 innovando, equilibrando independencia con servicio y tradici\u00f3n con modernidad.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Un portavoz de EUROC coment\u00f3.\u00a0\u00a0<\/p>

\"No es de extra\u00f1ar que las vacaciones en r\u00e9gimen de autoservicio est\u00e9n ganando adeptos en toda Europa, como demuestran las estad\u00edsticas recientes. Enfrentados a presiones econ\u00f3micas, los consumidores europeos de hoy demuestran un claro deseo de mantener sus experiencias vacacionales al tiempo que buscan soluciones m\u00e1s ajustadas a su presupuesto. El atractivo del autoservicio radica en su capacidad de mayor ocupaci\u00f3n y en la libertad de autoabastecerse de comidas con todas las comodidades de la cocina. Las tendencias europeas apuntan con fuerza a un aumento continuado de la popularidad de las vacaciones y el alojamiento en r\u00e9gimen de autoservicio, lo que hace que la disponibilidad en los complejos preferidos durante las temporadas altas sea un reto cada vez mayor para algunos viajeros. Los resorts de propiedad compartida cre\u00edbles y respetables de Europa pueden contribuir a ayudar a los consumidores a afrontar este reto\".<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

En los \u00faltimos a\u00f1os, el panorama vacacional europeo ha experimentado una transformaci\u00f3n, y el alojamiento en r\u00e9gimen de autoservicio se ha convertido en la preferencia dominante de los viajeros. Desde las villas costeras en Espa\u00f1a hasta las casas rurales en el Reino Unido, la demanda de flexibilidad, espacio y rentabilidad est\u00e1 transformando los viajes de ocio, una tendencia amplificada por los cambios de la era pand\u00e9mica y sostenida por la evoluci\u00f3n de las prioridades de los consumidores. Aunque [...]<\/p>","protected":false},"author":2,"featured_media":5299,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[11,21,13],"tags":[17,20,19,18],"class_list":["post-5286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","category-research","category-resort-news","tag-euroc","tag-growth-in-self-catering-holidays-in-europe","tag-hotels-versus-self-catering","tag-self-catering-growth"],"aioseo_notices":[],"yoast_head":"\nEUROC article examines the growth of self-catering Holidays in Europe - EUROC Europe<\/title>\n<meta name=\"description\" content=\"EUROC article compares hotels to self-catering holidays and looks at the research across Europe to support the growing appeal of self-catering\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/euroc.org\/es\/2025\/04\/09\/the-rise-of-self-catering-holidays-in-europe\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EUROC article examines the growth of self-catering Holidays in Europe - 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